Tata swot analysis matrix step by step weighted swot. Tata motors is one of the oldest multinational companies of india, founded in the year of 1945. Strengths tata motors is market leader in automobile industry with high market share. Etop analysis for tata group by amritraj d bangera. Tata motors has been expanding its business which is obviously require more workforce. The swot analysis of tata motors shows how the automobile giant has maintained its strength even in a competitive market such as automobiles. The information submitted is true and original to the best of my knowledge. It aims to examine the strengths and the weaknesses of tata motors.
P a g e management project swot and steepled analysis of tata motors by. In this assignment i am doing the swot analysis of tata motors. Tata motors is the largest commercial vehicle manufacturer, and the third largest passenger vehicle manufacturer in india tata motors annual report, 2012. Introduction of swot analysis a tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Home etop analysis etop analysis of tata motors pdf cost analysistata motorsfull description. Tata motors key financial ratios, tata motors financial. Company overview tata steel limited is an indian multinational steelmaking company headquartered in mumbai, maharashtra, india, and a subsidiary of the tata group. Swot analysis of tata nano the article delves on the fact that tata nano has failed to achieve its sales figures and carries out a tata nano swot to find out the reason price itself was a major strength factor for the mini magical vehicle which created a sensation all over the world. Strengths include benefits from its strong market position. General motors swot analysis strategic management insight. Tata strictly abide by laws and more than that it is ethical, it declined an african project because that was supposed to pollute water. Com part ii, semester iii, hereby declare that i have completed this project on swot analysis of tata motors for the subject enterpreneurship management in the academic year 201516. Company profile the company was established in 1935 as a locomotive manufacturing unit and later expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with daimlerbenz ag of germany.
Tata motors swot analysis tata motors strengths below are the strengths in the swot analysis of tata motors. This company started off in 1945 with locomotives business. Tata motors is the reputable brand in indian industry. Tata motors competitors, revenue and employees owler. The internationalization strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple. Currently tata motors employee base is 23,000 approx.
Swot analysis tata motors tata motors is a multinational corporation headquartered in mumbai, india. Swot analysis of the tata motors hbr case solution. Tata motors produce low price car with low fuel consumption. Tata motors swot analysis pdf full information and free links to download or obtain swot analysis of tata motors is provided here.
Tata motors ltd tatamotors financial and strategic swot. Swot analysis of tata motors essay example studymoose. Tata motors is indias largest automobile company, with consolidated revenues of usd 20 billion in 200910. Chandibai himatmal mansukhani college, ulhasnagar studying in m.
Analysis of the tata motors limited company in india. Tata motors limited, formerly known as telco tata engineering and locomotive company, was formed in 1954. This makes it vulnerable to any economic and political changes in the country. Feb, 2016 tata motors is part of tata group which is in diverse set of businesses including engineering, fmcg and it. These acquisitions and mergers allow tata motors to break into foreign markets and develop a much larger share of the automotive industry. In april 2005, tata motors limited merged with tata finance, and lastly in march 2008 tata paid ford motor company 2. The porters five forces analysis provides tata motors significant information on the competitive environment, attractiveness of the industry, and the potential profitability of the company. Positioning dilemma facing tata motors case study analysis. The top 10 competitors in tata motors competitive set are maruti suzuki, hyundai, volkswagen, toyota, honda, ford, mahindra, nissan, ashok leyland and chevrolet. Swot analysis alternately slot analysis is a strategic planning method used to evaluatethe strengths, weaknesseslimitations, opportunities, and threats involved in a project or ina business venture. Swot analysis of tata motors tata motors swot marketing91. Pestel analysis provides great detail about operating challenges tata motors limited will face in prevalent macro environment other than competitive forces. The swot analysis of tata motors shows how the automobile giant has maintained its strength even in a competitive market such as.
Ratan n tata is the chairman of tata sons, the tata promoter company. Representing the evolving indian population and growing economy of one of the worlds key emerging markets, it is a market leader for commercial vehicles and third for passenger. Tata motors are considered a reputable brand in india which gives them an advantage over its competitors. Tata motors standalone december 2019 net sales at rs 10,842. Tata motors is one of the most established company in automobile sector in india. It is the only fully integrated automobile manufacturer that now stands as indias largest and the worlds 5th largest passenger automobile and commercial vehicle manufacturing company with a product range. Swot analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. Swot analysis is an important for strategically formulation rule, which tata has to embrace. Swot analysis tata motors automotive industry land vehicles. Bayerische motoren werke ag, chrysler group llc, daimler ag, ford motor company, general motors company, honda motor company, hyundai motor company, tata motors, ltd. Tata motors is indias largest automobiles company with approximately 70000 permanenet employees and it gain a revenue us dollar 38. Tata motors is an indian multinational automobile manufacturing company. Swot stands for strength, weaknesses, opportunities and threats. Analysis of tata group strenght global network delivery model in the field of information technology largest addition to workforce of 69685 professional in 201011 tata teleservices ltd has diversified into many sectors like mobile services, wireless desktop phones, public telephony services, wire line services, tata sky etc.
Is also the worlds 4th largest automobile manufacture. Aug, 2019 etop analysis for tata group by amritraj d bangera. Bayerische motoren werke ag, chrysler group llc, daimler ag, ford motor co. Tata motors is a leading automotive multinational manufacturing company headquartered at mumbai, india. Tata motors employee productivity percentage is higher. Tata motors limited is indias largest automobile company, with consolidated revenues of rs. It also examines the opportunities the company should explore and the threats it should address with appropriate strategies. Tata motors case study solution and analysis of harvard. Report tata motors jaguar land rover acqusition table of contents executive summary 3 introduction 4 swot analysis of ford motor co 5 business strategy of ford 6 swot analysis of tata motors 7 why acquisition 9 future study 9 references 10 executive summary. This project aims at analysing the acquisition of jaguar land rover by tata motors.
This can be used by tata motors limited, and will involve the identification of its internal strengths s and weaknesses w followed by the identification of the opportunities o and threats t it faces in its extensivelyrnal business environment. Tata motors swot analysis top tata motors competitors. For more information on how to do a swot analysis please refer to our article. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for tata motors limited if it is situated in unstable political environment. Tata motors has a good employee base which gives them high production efficiency. Apr 27, 2020 tata motors swot analysis tata motors strengths below are the strengths in the swot analysis of tata motors.
The internationalization strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from india into the new market. This gives an advantage to its prime competitor tata motors which operates through a wider revenue base geographically. Tata motors began in 1945 since then it produced more than 3 million vehicles. Tata motors swot analysis tata motors is the market leader in indian industry with high market share. Tata motors limited is indias largest automobile company, with revenues of rs. Read this essay sample on swot analysis of tata motors 2019. Swot for tata motors is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance companys operations. Company profile and swot analysis contains in depth information and. Tata motors download and upload project reports related to. Positioning dilemma facing tata motors case study analysis background this paper presents an analysis of a case study of the nano, a car produced by the tata motors ltd tml, an indian leading automobile company. Tata motors is the asias largest and 17th largest automobile manufacturing company in the world. A swot analysis is a framework that is used to analyze a companys competitive positioning in its business environment.
Strengths tata motors is a market leader in automobile industry in india with a high market share. It was established in 1907 as asias first integrated private sector steel company. The swot analysis availble in pdf, ms word, and zip file. Swot analysis for tata motors free download pdf kupdf. Tata motors download and upload project reports related to tata motors. Tata motors ltd tatamotors financial and strategic.
Case analysis, tata motors international business and economics amsterdam business school, 2010 introduction tata motors is an automotive company to take notice of. The case addresses the positioning dilemma facing tml and other issues affecting the performance of the nano in india. Swot for tata motors is a powerful tool of analysis as it provide a thought to uncover and exploit the. Dec 08, 2016 this is general motors company swot analysis. Tata motors employed around 23000 employees and it is expanding with pace. Get an idea of how to write about swot analysis of tata motors pdf here. Tata nano swot analysis tata nano strengths below are the strengths in the swot analysis of tata nano. Tata steel, with its captive mines in orissa and jharkhand meet its entire requirement of iron ore and 65 per cent of its coal needs. Home etop analysis etop analysis of tata motors pdf cost analysis tata motorsfull description. Jun 23, 2010 tata motors has been expanding its business which is obviously require more workforce. Several indian automobile manufacturers such as tata motors, maruti suzuki and mahindra and mahindra, expanded their suzuki motor corporation of japan holds a majority stake in the company. It has produces more than 4 million vehicles and has been selling around the world. The five forces were identified by michael porter of harvard university.
In this assignment, i am going to do swot analysis consider to establish current position of tata motors and how this swot analysis can be used to develop corporate strategy for them. Tata motors download and upload project reports related. Swot analysis of tata nano and why it failed to deliver. In 2008, tata motors acquired the english car maker jaguar land rover, manufacturer of the jaguar and land rover from ford motor company which contributes significantly to the overall tata motors sales today and has been a successful turnaround story for the company swot analysis of tata motors. Pdf tata motors porters five model and pest analysis. Company profile and swot analysis contains in depth information and data about the company and its operations. In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the. Tata motors limited porter five 5 forces analysis for consumer goods industry threats of new entrants new entrants in auto manufacturers major brings innovation, new ways of doing things and put pressure on tata motors limited through lower pricing strategy, reducing costs, and providing new value propositions to the customers. Tata motors limited is the biggest car producer in india since 1945. Apr 27, 2020 tata nano swot analysis tata nano strengths below are the strengths in the swot analysis of tata nano. Tata motors has 82,797 employees and is ranked 8th among its top 10 competitors. Pestel analysis of tata motors free pestel analysis.
Swot analysis is a strategic planning tool that can be used by tata managers to do a situational analysis of the firm. Tata motors porters five model and pest analysis marketing essay. Specifically, swot is a basic, straightforward model that assesses what an organization can and c. It is the only fully integrated automobile manufacturer that now stands as indias largest and the worlds 5th largest passenger automobile and commercial vehicle manufacturing company with a product range designed to meet national and international transportation needs. Established in 1945, the companys products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military vehicles. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in. Pdf p a g e management project swot and steepled analysis.
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